So it looks like time is up for big tobacco
Electronic cigarettes pump out vapour which has NO toxic effect on the cells found in human lungs, scientists have claimed.
Fresh research funded by British American Tobacco has suggested inhaling nicotine vapour could be as safe as breathing air.
To perform its experiments, the tobacco giant teamed up with the MatTek Corporation, which makes models of human cells used in ‘in vitro’ laboratory experiments.
Scientists then used a “smoking robot” to expose these lung cell replicas to tobacco smoke, the vapour from two different brands of e-cig and just plain old air.
When exposed to old-fashioned smoke for six hours, the cells died.